Pre-call gifting for B2B sales

No call should arrive cold.

ColdCandling ships a hand-poured candle, labeled with your prospect's name, to their desk days before your first call. By the time you dial, they already know who you are.

Integrates with Salesforce, HubSpot, and Outreach.

Custom labeled candle on a desk
Poured for
Dana Whitfield
How it works

From CRM record to candlelit desk.

Four steps, most of which we handle. Your reps pick the accounts; we take care of the rest.

1

Sync your pipeline

Connect your CRM or upload a list. Pick the accounts you plan to call in the next two weeks.

2

Personalize the label

We draft a label with the prospect's name, company, and a one-line note from the rep. You approve or edit.

3

We pour and ship

Each candle is hand-poured, boxed, and delivered to the prospect's office or home within 3–5 business days.

4

Call when it lands

Get a delivery alert in your CRM with a suggested opener. Dial while the candle is still on their desk.

Why it works

Warmth is a strategy, not a gimmick.

Cold outreach fails because nobody knows your name yet. A personal gift changes that before the phone rings.

🤝

Reciprocity opens the door

A thoughtful, physical gift creates a small sense of obligation. Prospects who received something are far more willing to give you ten minutes.

🕯

It stays in sight

Emails get archived. A candle with their name on it sits on the desk for weeks, quietly reminding them who sent it every time it's lit.

📖

Timing turns it into a hook

Delivery alerts give reps a natural opener — “Did the candle arrive?” — so the first thirty seconds feel like a follow-up, not a pitch.

Pricing

Simple, per-candle pricing.

No platform fees or annual commitments. Pay for what you send.

Starter
$39 per candle

For individual reps testing gifting on key accounts.

  • Custom name and note label
  • Standard 8 oz candle, 3 scents
  • US shipping included
  • CSV upload
Send your first candle
Enterprise
Custom volume pricing

For revenue orgs with global territories and custom brand needs.

  • Everything in Team
  • Custom scent and vessel design
  • International fulfillment
  • SSO and dedicated success manager
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